eCommerce or electronic commerce refers to the buying and selling of goods and services via the Internet. eCommerce helps businesses to sell their products online. There are lots of eCommerce companies that are providing goods through their application or website.
In eCommerce businesses, showcasing your products in a creative and intuitive way is crucial. Without good promotional strategies, the survival of a business is very difficult.
While a lot of eCommerce businesses have found success, it’s not easy to climb the ladder. Businesses need to know what basic strategies to apply to climb to the top.
This is why we’ve come up with this guide. In this blog, we’ll help you learn the 10 best eCommerce SEO tips and tricks.
Top 9 eCommerce SEO Tips & Tricks
These tricks won’t make your eCommerce business an instant hit, but they will build a platform for you to showcase your products on.
1. Set Up the Right Keywords
It won’t matter if you’re selling the best products. No one would be able to find those products until you’re targeting the right keywords.
Finding the right keyword is a major challenge for most businesses. By targeting the right combination of keywords, you can rank your eCommerce website.
There are several keyword research tools that can help you find suitable keywords. By focusing on long-tail keywords, you can meet the user’s search intent and show them the exact product they’re looking for.
2. Avoid Duplicate Content
Not just eCommerce websites, having duplicate content is harmful for any website. eCommerce tends to have more duplicate content as they sell a product that someone else may also be selling. More product description means higher chances of plagiarism.
Instead of using the product descriptions offered by manufacturers, you should always write your own. Manufacturers tend to provide the same descriptions to all eCommerce sites, which means more plagiarism.
Here are some tricks you can use to make your content more user-friendly and SEO-friendly:
- Highlight all the product information that’s not mentioned by other eCommerce companies.
- Use a lot of high-quality images with a lot of information.
- Use simple language to make sure consumers understand everything.
3. Write Compelling Product Descriptions
Product description makes all the difference. As there are hundreds of websites selling similar kinds of product descriptions, your needs to be different from others.
Attractive product descriptions can help your website rank higher on keywords that matter. Your goal should be to make your product descriptions unique and informative. ALWAYS use keywords in your product descriptions to make them relevant to a user’s search query.
4. Optimize Your Product Images
eCommerce businesses can benefit a lot from quality images. Pictures can influence customers to buy your products. You should include images that clearly show how the product looks, and have all the information.
Eye-catching pictures with sufficient details can increase your eCommerce website traffic.
5. Optimize Your URL for SEO Crawls
Optimizing URLs is very important for SEO because it helps search engine bots to crawl your website.
URL optimization is important to enhance visitors’ experience as well as improve visitors’ retention period. Optimizing your URLs will allow Google to crawl all the pages on your website. Moreover, properly optimized URLs have a higher chance of appearing in search result pages compared to non-optimized URLs.
6. Keep an Eye on Lead Conversion
You should regularly check and analyze the data related to leads and lead conversion. Google Analytics should be your go-to tool to analyze website traffic. GA can also help you spots on your website that need improvement.
Google Analytics can help you measure several types of data, such as:
- Traffic location
- Device details
- Engagement rate
- Top-performing pages
- Number of leads
- Conversion through SEO
7. Improve the Usability of Your Website
If you want to make sure users come to your website and stay till they buy something. Your website should be easy to navigate. Users shouldn’t have to go through several hoops to find the one thing they need.
All your product categories should be visible on your home page. Improving the user interface provides both SEO benefits and sales benefits.
8. Avoid Broken Links
Imagine, a user has been searching for a particular product for hours and they finally find it on your website. As soon as they click the link, they see an error “Page doesn’t exist”.
That would be frustrating right? This is what’s called a broken link. Users hate it and Google hates it as well. Make sure there are no broken links on your website.
The best way to prevent broken links is to regularly check the Google search console for 404 issues.
9. Keep Yourself Secure With HTTPS
It is your responsibility to protect visitors’ personal information, purchase details, email sign-up details, and other sensitive details. Just securing your website with an HTTPS certificate will help you protect it against attackers.
On the other hand, Google also declared HTTPS as a ranking factor for websites, thus all big websites are protected with HTTPS.